Haskovo is situated in South Bulgaria and is a regional center. Located near the borders with Turkey and Greece, which determines the important geographical position. In the territory of Haskovo runs the fastest, most direct route connecting Europe with Asia and the Middle East.
A curious fact is that Haskovo is almost the same latitude as Rome (Italy), Barcelona (Catalonia, Spain), Tbilisi (Georgia) and Chicago (USA).
Southern geographical location of Haskovo and its proximity to the White Sea, which separates it from the relatively lower slopes of the Eastern Rhodopes and easy penetration of warmer air in the valley of the Maritsa River, behind a transitional climate between the continental influence in the north and from the Mediterranean south. The average annual temperature Iztochnorodopskoto foothill step is 12,6 ° C. Winters are mild and short, summer - a long and hot. Farmers nedolyubvat Foehn wind in February, because the early warming deceive rannotsaftyashtite almonds, apricots, cherries, but the first breath of spring cheerful souls.
Haskovo area surrounding a typical hilly terrain. As for North Eastern Rhodopes geography just call it the foothill Iztochnorodopsko Haskovo step or hilly area. Its western framework Mechkovets height (860 m above sea level). Turkish name Aydaa (Bear Mountain) causes local to smile. For some more at home and abroad is the name of Aida, which still has nothing to do with Verdi's opera. But height is not less important to the people of Haskovo region because it is spring. Hence start Banska rivers, Haskovo and Harmanliyska. Gush hot mineral springs here are famous Haskovo Mineral Baths. Due to the active volcanic activity during Tertiary raged in the adjacent to the Haskovo region has deposits of lead and zinc and other nonferrous metals.

The Haskovo minicipality (737sq.km) includes the city of Haskovo and 35 villages. It is located along the transport crossroads between the Middle East, which gives it the added benefits of both international trade and cultural exchange. These import-export lines that pass through the territory are the main source of its successful commercial activity with Greece and Turkey. Numerous centuries of economic and culture exchange have formed the socio-economic core  of Haskovo today, the spirit of its citizents, and its special ambience.